Sydney’s Randwick Racecourse was transformed into a Ferrari lover’s paradise last November, as the iconic Italian sports car manufacturer held its second-ever Universo Ferrari event (and first outside of Italy) to celebrate the marque’s 75th anniversary. The event, held at the Winx Stand at the racecourse, featured a showcase of some of the most beautiful and rarest Ferraris from all over the world.
“The initial brief was to produce 10mm thick, laser-cut 3D acrylic logos of all the cars on display, along with three large wallpapers, photographic boards, vinyl decals and decorative strips,” says Dan McKenzie, director of Kwik Kopy in Miller Street. “Then five days out from the event, we were asked to do the rest of the signage—85 metres of walls to be decorated with profile cut vinyl graphics in the ‘Current Range’ room; a three-metre fabric media wall; 100 metres of window frosting and a whole lot more decorative boards.
An impossible brief like that can’t be managed alone. Dan called in help from the extended Kwik Kopy network in Sydney, and within three days had gotten everything ready. But building delays meant the space was only finished and ready for the signage at 5pm on the Friday afternoon before the event was due to open on the Sunday morning
“We had our installation team rock in on the last day with a mammoth task ahead of them,” Dan recalls. “They had a lot of the prints ready to go, but there were still items being sent through that were being prepared and sent through to the site. Some of these were files being sent at 4:30pm that the North Ryde crew were able to get on their flat bed and Simon was able to deliver to us by 5:30pm.
“When the builders finally finished all their walls on Friday afternoon, we started putting up wallpaper and the painters started painting so that we could apply the 3D acrylics. Our installation team worked tirelessly through the night and finished up just in time for the media to arrive the next morning, rounding out a 26-hour marathon installation.”